Google Ads are available in a variety of formats, ranging from Search Ads to Smart Campaigns. If your target audience is cautious about websites they visit, Google Ads strategies have ways to help you attract them.
Having a good comprehension of each feature is critical to optimising the brand campaigns. Should you want to learn about the most effective types of Google Ads strategies for your company, you’ve come to the correct page, as this blog will review various kinds of Google Ads Sydney that are accessible to all business owners and advertisers to decide which type is most suitable to achieve your promotional target.
Overview of Google Ads Types
Google Ads types are divided into nine options that can be selected for promotional campaigns. Each kind appears on one or more Google services, such as YouTube, Google Shopping, Google SERP, Gmail, and Play Store. Most of them can also be found on third-party affiliate pages around the web.
Here are the differences between each of Google Ads types according to the location, advantages, designated purposes, and significant characteristics.
1. Search Ads
Google’s advertising business is built around its search engine. Its advertisements are now a well-integrated marketing solution. Search advertising appears in a variety of formats throughout the results shown by search engines, and it blends smoothly into the list of results.
This written advertising looks like conventional link listings in the SERP, packed with the domain name, favicon, site header tag, and meta description. When someone utilises Google’s search engine, numerous sponsored applications or websites will also be displayed in the search results, above the top-ranked organic page. It means that the internet user will notice your ads at the same time they search for the same thing.
It is important to highlight that the Search Ads follow the quality standards imposed on organic links. In addition to your maximum cost per click rate, the efficiency and relevancy of your ad contribute to its Quality Score, which is estimated using three parameters connected to your webpage:
- The probable click-through rate
- Coherence with user search objectives
- Landing page significance
2. Display advertisements
This type of Google ad exposes visual content on various platforms to continuously promote products or services that have been searched for previously. These can appear as promotional banners, as stacked sidebars, or integrated throughout the contents of any webpage, app, or interface in the visual network.
This ad type can be located on millions of internet pages, apps, and Google products. This strategy is recommended to increase exposure in fresh audiences through various materials sources.
3. Video ads
These ad types are usually found on YouTube, but can also be shown on other Google properties through the affiliated networks. They appear in different formats, such as:
- Skippable in-stream ad type: this video pops up before, during, or after videos are played. Generally, it will run until finished, unless the audience clicks the skip button.
- Non-skippable ads: The maximum video duration is usually 20 seconds, and you can’t skip them.
- Bumper: It is non-skippable videos that play at the beginning, yet it only takes around six seconds.
- Outstream: it serves to advertise films that appear only on Google’s video affiliate platforms and have no limit on length.
- In-feed: This kind of video ad is used to display the ads on YouTube’s homepage, alongside other organic search results.
- Masthead: It appears at the top of YouTube’s main feed.
4. Shopping ads
These Google advertising options use information gathered from the actual inventory in the Google Merchant Centre to market tangible goods. You can discover these ads via Google Shopping, SERP, Images, Maps, and search results.
Instead of creative writing, each advertisement usually contains fundamental details of the products, such as price, discounts, promotion alerts, customer reviews, product name, and seller name.
5. App ads
Different types of ads are used to market an app on the internet, but Google has a simple strategy to promote its clients’ applications. It will take information from the users’ app listing to continually assess their preferences and display the most relevant results. This kind of campaign aims for three objectives, such as:
- To download the app
- To complete certain tasks with the apps they have installed
- To register for upcoming games or app releases
6. Discovery ads
These Google advertising options instantly adjust Discovery advertising to specific web visitors, based on consumer behaviour data, AI, and customised bidding and performance targets. Several pictures, headlines, informative content, logo, and the company’s name are provided, and then Google utilises them to repeat the promotional campaign over marketing platforms.
7. Local services ads
Although it is one of Google’s advertising options, it is not Google’s main advertising product. This is most suitable for promoting items or services based on geographical location, because the ads usually pop up on the top result of local searches in Google SERP and Google Maps.
8. Performance Max Ads
This option organises advertising strategies throughout every Google Ads platform. As a result, this program is frequently promoted beyond alternative single-channel ad formats.
This ad system runs through comprehensive efforts that integrate clients’ marketing targets and materials with Google algorithms that utilise machine learning and AI to improve engagement across all Google Ads platforms.
9. Smart Ads
This marketing strategy serves as a central point for businesses. It allows them to achieve particular advertising goals, such as improving the number of video views, boosting the site traffic, and developing localised sales with no distinct promotions for every associated platform.
Conclusion
Finally, Google Ads Sydney offers plenty of Google advertising options that can help your business achieve its marketing goals and improve sales.
It is important to take into account whether you want your campaigns to focus on achieving engagement targets or getting more exposure on various platforms. If the availability of your service is also limited by location, you should also bear in mind which type of ads is more optimal to increase local sales.
Should you need professional advice on this matter, don’t hesitate to reach a full service digital marketing and advertising agency that can assist you in analysing and choosing which ad strategies are the most suitable to promote your products or services.
